That means that some expressions considered appropriate in speaking won’t be so in writing. If and when provides a good case in point. Often speakers want to communicate regarding a potential future event with some uncertainty regarding its occurrence. So a speaker might use the expression if and when (or alternatively, when and if) to send that message.
But that doesn’t really work in the written form. That uncertainty communicated in speech bleeds ambiguity onto the page or screen. While desirable in many forms of creative fiction, ambiguity usually makes less effective technical writing.
More effective technical writers will replace if and when and when and if with either when or if. Are you certain the event you describe will happen? If so, use when. If not, use if.
Thus, a more effective technical writer will revise the example sentence in the cropped graphic in one of two ways.
When the sealing gasket fails, the secondary safety system will activate.
More effective technical writing is assertive. That means more effective technical writers don’t quibble regarding if and when. They use if or when, not if and when and not when and if. Make sure your writing follows that lead. It will more effectively communicate your message, and that will portray you and your brands more effectively.