I’ve been posting about the little things that make the difference in effective writing. Two weeks ago I showed how wordy expressions like on the grounds of weaken otherwise effective writing. This week I’m doing likewise with a shorter yet still oft abused phrase: inasmuch as.
Inasmuch as really means because. And because one word conveys its meaning, effective technical writers never use inasmuch as; they use because.
Examine, if you will, the difference eliminating wordiness makes. Read the example sentence in the graphic above and feel the impression it makes upon you as a reader. Then compare that impression with the one made when you read the sentence below.
Inasmuch as really means because. And because one word conveys its meaning, effective technical writers never use inasmuch as; they use because.
Examine, if you will, the difference eliminating wordiness makes. Read the example sentence in the graphic above and feel the impression it makes upon you as a reader. Then compare that impression with the one made when you read the sentence below.
Because the weather delayed the project, the building will not be completed on schedule.
Inasmuch as sounds erudite, but that’s deceptive. Extra words which add little or no meaning to the message conveyed dilute the power of your language. It’s like adding more solvent to a solution; additional solvent (your words) decreases the concentration of solute (your message) and with it the overall impact your solution (communication mechanism) can make.
So, because wordiness dilutes the power of your messages, always be mindful of more concise ways to say the same thing. Your writing will pack more punch, and that will more effectively communicate a better image of both you and your brands.
So, because wordiness dilutes the power of your messages, always be mindful of more concise ways to say the same thing. Your writing will pack more punch, and that will more effectively communicate a better image of both you and your brands.
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