Let’s examine a case in point. Many people commonly use most in their speech to mean almost. Yet such a substitution in more formal arenas like technical writing usually yields less effective results.
Consider the example sentence in the cropped graphic above. As speech, this sentence works well. But as writing, it does not convey the formality appropriate for technical writing circles. A more effective sentence would read like this:
When it comes to almost, here’s a good rule of thumb. If almost works as replacement for most in your sentence, then almost is the word to use. And that’s not almost always true. It’s always true. In formal communication, most just doesn’t do it like almost.
Precision in language makes for more effective writing. So be more precise in your writing. You’ll make a more effective presentation. And that will convey a more professional image of both you and your brands.