Figuratively means metaphorically or allegorically. Literally means really, actually, or in a literal manner or sense. Some writers confuse these two words, using them interchangeably. However, the definitions of these two words make very clear that figuratively and literally represent mutually exclusive concepts. They are not interchangeable.
Consider the example sentence in the cropped graphic above. Adding the word figuratively would clarify the true meaning of this sentence.
Literally understand what figuratively means, and you can produce more effective technical writing through greater precision in language. More effective writing means a better presentation, and that will create a better impression of you and your brands in the minds of your audience.