Or always follows either, and nor always follows neither. Writing which uses neither/or or either/nor constructions show obvious amateurism and as such contribute to less effective technical writing. Most technical writers easily avoid such errors.
However, many technical writers accept a more common error associated with the conjunctions or and nor. They forget to establish a parallel structure. Where needed, parallel structures always contribute to more effective technical writing.
Consider the example sentence in the cropped graphic above. The writer has used neither/nor with an appropriate parallel structure. How can you tell? Just look at the elements in the neither/nor construction. The first element is between neither and nor.
To reintroduce parallelism, the writer could write the sentence to read
Don’t forget to be parallel with either either/or or neither/nor. You’ll produce stronger technical writing that will more effectively communicate your message. And a more effective presentation will better represent you and your brands to your audience.